Relevant Play was a very impressive stop on our Toy Fair 2017 journey. We were introduced at the Relevant Play booth, to MadMatter. MadMatter is a moldable play compound that is pretty much eat-it-safe. It will come in packages of just the building material, as well as bundles with brick making tools as well as other crafting tools. This is a platform for endless play. Have a look at the video. From a lump of MadMatter, you can make bricks. Those bricks fit together. Need a smaller Brick, maybe 6 pegs instead of 8, cut it, need 4? 2? You see where I’m going here. When you can make your own bricks, you can build whatever you want forever. You are limited only by your imagination and…well, how much MadMatter you have. Kits range in price from $9.99 up to $24.99. MadMatter is available now, but the brick making pieces won’t be till a little later this year. The litlgeeks are hugely excited for this one! Check out the video for a quick demo, and check out the gallery for the whole booth layout at Relevant Play. Thanks so much to our great friends at Relevant Play for the booth tour!