Link to Toy Fair Mega Post 

Jazwares is a must stop for the litlgeeks at every Toy Fair.  How come?  Well, Minecraft for starters, and this year a whole lot more!  Unfortunately, due to licensing restrictions and tons of great products shown that haven’t quite finished the approval process, we didn’t get any pictures from the booth, but we do have some info to share and it is always a great time getting to see our friend Aaron to talk about Jazwares and all of the other fun stuff going on in toys!  

Roblox | Minecraft | Animal Jam | Dinosaur Train | First Act | Peppa Pig | Rwby | Nerf

Roblox  Roblox is on fire with kids in 2017.  It’s huge in the litlgeeks house and it’s amazing that Jazwares is giving kids the chance to take the Roblox experience into the real world!

Roblox is the largest social platform for play that allows kids to imagine, create, and play together in immersive 3D worlds.  Over 22 million user-generated online games have been produced on the Roblox platform with over 48 million players visiting Roblox every month to create adventures, play games, roleplay, and learn with friends in a familyfriendly environment.  Roblox is accessible on all modern smartphones, tablets, desktops, Xbox One, Oculus Rift, and other popular VR platforms.  Roblox – Powering Imagination.  For more information, please visit

Jazwares has brought enormous off-line play value to the world of Roblox with an all new toy line to be released in 2017. Every figure and play set is fully functional and comes equipped with a code that will unlock one related item online, redeemed through:  To learn more about Roblox toys, visit 

Mystery Figures  Did you know? The world of Roblox is coming to life with collectible fan-favorite characters. Ranging in levels of rarity, fans are able to collect all 24 mysterious figures. Be warned: one mystery, double the fun! MSRP: $3.99 Age: 6+

Single Figures  Calling all virtual explorers! Weave your own tale and lead your own adventures with the Roblox single figures. Characters include Mr. Bling Bling – with this gold suit and flashy smile, Matt Dusek – master wizard and Lord Umberhallow – the ultimate trickster masked in darkness. MSRP: $6.99 Age: 6+

Roblox Pizza Place Game Packs Ding, dong – the pizza’s here! Start your own pizza place with this this tasteful set. Roblox Pizza Place Game Packs comes equipped with 2 figures, a delivery scooter and pizza boxes. Please note: parts not edible.  MSRP: $12.99 Age: 6+

Roblox High School Game Packs Geeks, Jocks and Prom Queens welcome… there’s no homework required at Roblox High! Roblox High School Game Packs includes 2 figures, lockers, skateboards and interchangeable hats. Live the Highschool dream and be who you want to be at Roblox High. MSRP: $12.99 Age: 6+

Champions of Roblox 6-Figure Pack The catastrophic Korblox war against the Redcliff Kingdom rages on. Gather your forces and prepare for battle.  Game pack includes 6 exclusive figures. 6 Bonus Rare Accessories. MSRP: $19.99 Age: 6+

Minecraft  Minecraft will continue to grow in 2017 at Jazwares.  A new Ender Dragon is coming!  

Launched in 2009, Minecraft is a sandbox videogame where users can build and go on adventures in a 3D block world. The game received immediate praise and fans as it quickly became a must-have for adults and kids alike. To date, Minecraft has now sold over 106 million copies. Jazwares has been responsible for bringing a highly successful line of toy figurines and plush characters based of the Minecraft game to retail.  To learn more about Minecraft toys, visit 

Minecraft – New 3-inch Action Figures There are 6 new highly detailed and fully articulated 3-inch figures to look out for: Charged Creeper Pack, Zombie Pigman Pack, Alex with Diamond Armor Pack, Snow Golem Pack, Steve with Minecart Pack and the rare Witch Pack.Each figure comes with its own Minecraft accessories, perfect to build and customise your own world of Minecraft.(MSRP: $9.99)

 Minecraft – Multi Figure and Accessory Packs  New and exciting multiple figures packs that come with never before seen accessories. 

Alex with Skeleton Horse Pack This pack Includes Alex with Carrot Farm, Skeleton Horse, Saddle, and Bone. Collect all Series 3 Minecraft action figures! (MSRP: $14.99)

Alex Survival Pack The Alex Survival Pack includes Alex with an Iron Shovel, Stone Axe, Furnace, Torch, Double Chest, and Bed.  (MSRP: $15.99)

Wild Animal Pack Take home the Wild Animal Pack.  Includes Ocelot, Black Sheep,Mooshroom, Wolf, Bat, and Polar Bear. Collect all Series 3 Minecraft action figures! (MSRP: $19.99)

Tame Animal Pack The Tame Animal Pack includes Tabby Cat, Foal, Blue Sheep, Bunny, Cow, Tamed Wolf, and Chicken. Collect all Series 3 Minecraft action figures! (MSRP: $19.99)

Dungeon Pack Take home the Dungeon Pack. Includes Zombie Spawner, Skeleton Spawner, Spider Spawner, Golden Apple, Chest, Iron Ingot, Collect all Series 3 Minecraft action figures! (MSRP: $24.99)

Animal Jam  Playsets, Adopt-A-Pet and so much more coming from Animal Jam in 2017.  There is even a Castle Playset!

Animal Jam, in association with National Geographic, with 70 million registered users worldwide online and on the APP! Animal Jam Play Wild! Is the #1 most downloaded, grossing and educational iPad APP. Collect, Unlock and Trade the magical world of Jamaa with never before seen pets, animals, playsets and more from Jazwares launching in 2017. Each toy comes with an exclusive online game code, the more you adopt the more you unlock with the Animal Jam collectible toys! Adopt us all and Play Wild at! Be sure to download the Adopt a Pet Collector’s Guide, at, and learn about new products, and retail availability. Products are available at most major retailers, but subject to availability. Prices range from $3.49-$29.99.

‘Adopt-a-Pet’ Series

Series 2 Igloo – Launched Feb, 2017 The Pawsome collectable pets are revitalized and ready to be adopted. Igloos launched in Spring 2017, packed with 106 winter wonderland collectible pets, including extra chillingly cool ultra rare pets! Series 2 Igloos are sold as blind singles and in 5 packs. Series 2 Igloos stack and display, building on the world of Adopt a Pet Series 1 houses. Blind Singles – MSRP: $3.49 5Packs – MSRP: $9.99 Ages: 5+

Series 3 Cupcake – Launching Aug, 2017 The Pawsome collectable pets are revitalized and ready to be adopted. Cupcakes launching in Fall 2017, packed with 108 neon fantasy collectible pets, including extra cool ultra rare pets! Series 3 Cupcakes are sold as blind singles and in 5 packs. Series 3 Cupcakes stack and display, building on the world of Adopt a Pet Series 1 Houses and Series 2 Igloos. Blind Singles – MSRP: $3.49 5Packs – MSRP: $9.99 Ages: 5+

Light-up Fancy Pets – Launching Fall 2017 Lights, camera, SHINE! Making a Pawsome fashion statement with pets is now a reality with Light-up Fancy Pets, that includes a crystal heart light up locket necklace. This necklace allows girls to reveal secret patterns, show-off and travel with their pets in a fashionable way. MSRP: $9.99 Ages: 5+

Mini Pet Huts – Launched Spring 2017 Build up your Pet world and host parties with your Mini Pet Huts. Each Hut features a swiveling door that opens to expand the play and places to store your pet accessories! You are sure to be the talk amongst the critters of the world of Jamaa with these colorful mini new additions to your home. Spring 2017 – Pet Wash Hut & Cotton Candy Hut Fall 2017 – Donut Hut & Cupcake Hut MSRP: $9.99 Ages: 5+

Pet Fantasy Castle Playset – Launching Fall 2017 Treat your Animal Jam pet friends in the luxurious Pet Fantasy Castle Playset! The castle includes 4 Limited Edition Pets, 4 Accessories, 6 Décor Items and a Pet Carriage sure to provide hours of pawsome play with friends. MSRP: $24.99 Ages: 5+

Animal Jam Dress-up Closet Carry Case – Launched Spring 2017 The Animal Jam Dress-up Closet Carry Case, launched this Spring, puts a fashionable spin on carry cases for collectors. It holds tons of Jam-tastic pets, animals and accessories, and has a built in platform & mirror to dress up and show off new styles: while on display or just for play. MSRP: $17.99 Ages: 5+


Dinosaur Train  Dinosaur Train was a huge hit in our house when the litlgeeks were a litl younger.  It’s still going strong and it’s still adorable, and Jazwares is supporting with a fantastic toy line! Keep your eyes on toy store shelves!

First Act  Jazwares now offers the First Act line of instruments in First Act and First Act discovery (for litlrgeeks).  This amazing line of instruments offers real world play at small world size so that kids can grow with instruments and music!

Peppa Pig  New playsets, new figures, a kitchen playset for real world like play!!

A preschool powerhouse and a top-rated show on Nick Jr., Peppa Pig follows the adventures of the charismatic Peppa and her family and friends. It is a wonderfully contagious brand with an abundance of giggles, oinks and everyday life lessons. Jazwares brings Peppa Pig fans the charm and fun-loving personalities of all their favorite characters with its line of creative toys that both parents and children will enjoy. 

Jazwares will be adding over 65 new Peppa Pig items to the line in 2017 including plush, figures, vehicles, role play items and playsets. 

Lights and Sound Family Home Welcome! Enter this lovely 3 story Home and be Peppa’s guest in a home filled with adventure and fun. Joining you for playtime will be three figures: Peppa Pig, George and a bonus third figure.  There are over 10 accessories that bring the house to life with lights and charming sounds. This playset will be sure to delight any preschooler who steps foot into Peppa’s family home. MSRP: $59.99

Welcome to Peppa’s Giggle n’ Bake Kitchen! It’s always tea time in Peppa’s Kitchen! The Peppa Pig Giggle n’ Bake Kitchen with Baking Accessories is the perfect proper kitchen to inspire great imaginative play. There are over 15 play accessories included. Features include a tea kettle that whistles and a frying pan that sizzles when placed on the stove, a working oven light; water sounds when the faucet is turned on, and even the fridge door opens and closes. MSRP: $79.99

Interactive Jump and Play Mat This is how you jump in muddy puddles! Join Peppa Pig in her favorite activity – including loads of giggles, oinks and squelchy squelches! The interactive jump and play mat is double the fun – flip it over to activate the free play piano, or try to beat the sequence game, featuring numbers, color and animal sounds.  MSRP $29.99.

Princess Peppa Castle Playset Once upon a time there was a little Princess named Peppa. She lived in a faraway castle, filled with stories of magic and cake. Let pretty Peppa gaze at herself in the mirror , or invite her best Friend’s to a Royal Tea Party! Close and carry the Princess Peppa Castle Playset anywhere, spinning your own tale of fantasy and gripping adventures. Playset includes 10 accessories and 2 figures Princess Peppa and Princess Suzy.   MSRP: $34.99

Princess Peppa Carriage “Giddy Up, Sir George!” says Princess Peppa Peppa loves her little carriage there is room for 4 inside, and sir George can even ride the royal horsey. Includes sounds and phrases and 2 exclusive figures. MSRP: $19.99

 Little Castle Fort with George Help sir George defend the little castle fort against the dragon using the working catapult! Raise the drawbridge and close your castle case to carry the adventure with you! Includes exclusive figure & Dragon.MSRP: $14.99

Royal Pig Family Pack  Once upon a time there was a pretty Princess named Peppa, her little Brother, Sir George, Mummy Queen and Daddy King. This Royal Family 4 pack features Peppa’s family in crowns and regal robes. MSRP: $11.99

Rwby  Picture this, American created Anime that’s big in Japan?  Whaaaaa???  Jazwares has a line of beautiful figures to show off this incredible license!

Nerf  Nerf gets wearable accessories from Jazwares in 2017.  Holsters, targets, all the things you need to go with your Nerf guns!

Jazwares, a leader in the toy and entertainment marketplace, is thrilled to announce that they will be gearing up the NERF Nation community! In collaboration with Hasbro, Jazwares is introducing an innovative NERF Toy Adjacency line that includes targets, tactical gear, storage, and more to take NERF battles to a new level of fun, competition, and achievement! 

From Hasbro, NERF is the leading brand in the blaster category. Since launching in 1969, NERF has become a staple in every toy store and continues to the dominate the category with new and unique designs. NERF empowers kids everywhere to feel the rush of fun, social, active play, and to ultimately achieve the impossible! 

Jazwares is excited to collaborate with Hasbro on one of the industry’s most iconic brands, NERF,” said Laura Zebersky, Jazwares EVP and Chief Commercial Officer.NERF has consistently brought products that engage children of all ages and we’re ecstatic to bring our innovative twist on product design to the NERF line.”

Jazwares will offer a wide variety of products to enhance the NERF lifestyle and blaster play. Products will embody functionality and capacity in a cool trendy fashion. In addition, Jazwares will also be complimenting the Nerf Sports segment with indoor & outdoor sports and games.  

We’re always listening to fans and consumers to make sure we are providing high quality, innovative products that enhance the users play experience,” says Michael Ritchie, VP, Global Brand Marketing, NERF Franchise. “We’re excited to reimagine new ways for fans to engage with NERF through our latest collaboration with Jazwares.”

NERF Nation! Get ready for new gear, new battles! The Jazwares Nerf Collection coming Fall 2017, at major retailers starting in North American and EMEA.


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