Link to Toy Fair Mega Post

The litlgeeks were invited to go check out Cubetto at Toy Fair, and boy am I glad we did!  What a neat little kit for coding!

What is Cubetto? An adorable little coding robot for pre-schoolers!  Cubetto is, as you may have guessed, a cube on wheels.  You place Cubetto on the included playmat and use the included controller to program in functions and actions to navigate around the mat.  You can play without the mat as well of course, the imagination is your only constraint for the paths you can make Cubetto follow.  We look forward to more out of Cubetto in 2017.  You can head over to their site now to purchase if you like what you see here.   Cubetto is $225 and you can click here to check it out.  You can check below this gallery for the official Toy Fair Press Release as well as some official images.



Kickstarter Record-Breaker Teaches Coding to Children Ages 3+
Using a Friendly Robot Made of Wood – and No Screens

Cubetto, the award winning, Montessori-approved coding toy for children ages 3 and up, is now available for purchase worldwide on

Cubetto is your child’s first year of coding education. Created by Primo Toys, Cubetto is the only screen-less programming system, powered by a revolutionary coding language made of colorful blocks that lets children write their first computer programs.

The Cubetto Playset is the easiest way for children to start learning computer programming, and it consists of a friendly wooden robot named Cubetto, a physical programming console, a set of expandable coding blocks, a collection of beautifully illustrated maps and an activity book. By placing the blocks in different patterns on the control panel, children create sequences of instructions that program the robot’s movement. In the process, they develop computational thinking skills that help them understand the basic principles of coding — all of this, in a very age-appropriate way that respects a child’s natural way of learning.

The maps and activity books help children and parents get started with play, by navigating Cubetto through stories and challenges. Planning these mini adventures helps children learn more than coding. They learn to tell stories, to communicate, and to think critically and independently. Here’s a link to see Cubetto in action.  

“Learning in early years should be easy and fun,” says CEO and Co-Founder Filippo Yacob.  “The beauty of Cubetto is that it encourages coding through hands-on play – making learning much more enjoyable while also developing logical thinking, sequencing and coding skills.”

Cubetto provides gender-neutral play that boosts a child’s creativity, critical thinking, spatial awareness and communication skills.  Cubetto is the only coding toy that can be used by sighted and non-sighted children in the same setting, creating an equal learning environment that promotes inclusive play. By combining movement, touch and sound, Cubetto also helps children with disabilities strengthen their sequencing and communication skills.

“What I love most about Cubetto is that it will give girls and boys all over the world the opportunity to learn the basic building blocks of coding, without being glued to a computer screen. As a mom, that’s my dream,” said investor Randi Zuckerberg.  

Setting Benchmarks, Breaking Records
Cubetto represents a major benchmark in the field of computer programming, as it significantly lowers the age barrier for learning to code by removing screen-based interaction.

In March 2016, Cubetto became the most funded ed-tech project in Kickstarter’s history by raising $1.6 million from 6,553 backers. Post-Kickstarter campaign, Primo Toys has already shipped 20,000 pre-orders to 90 countries.

Cubetto launches at a time when many parents wish and school curriculums require students to learn computing from three years old and up, and schools are starting to use toys to teach STEM skills.  However, many children still lack exposure to the fundamentals of computer science at a young age, which Cubetto addresses.

“All young children should be empowered to influence the future direction of the digital world,” says Yacob.  “We’re proud that Cubetto teaches them the basic concepts of programming before they learn to read or write. It’s the perfect tool for schools that teach coding.”

Cubetto just beat Lego at this year’s Junior Design Award, winning “Platinum” for “Best Toy Design for Ages 3-5”. Additionally, Cubetto designers join the likes of Apple and Audi as this year’s recipient of a Best of Best – Red Dot Design Award 2016, as well as a German Design Award. Cubetto has also been honored with awards such as the Gold Lion for product design at the 2016 Cannes Lions International Festival of Creativity, the Product Innovation Award at GESS in Dubai, the Maker of Merit Ribbon at Maker Faire 2013 and 2014 in Rome, the Innovation Award Nomination at Opening Minds 2014 in Chicago, and the Movers and Shakers award at EdTechxEurope 2016.  Cubetto has also been exhibited at MIT and the MoMA Design Store in New York City.

Filippo Yacob, founder and CEO of Primo Toys, has been named to the Forbes magazine 30 Under 30 Europe list, heading the Social Entrepreneurs category for the class of 2017. According to Forbes, 30 Under 30 is the most definitive gathering of today’s leading young change makers and innovators in the U.S and Europe, “a passionate and formidable group… whose goal is nothing short of breaking the status quo and transforming the world.”

Primo Toys has enjoyed the support of high profile investors, including Randi Zuckerberg and Arduino co-founder Massimo Banzi.  Primo Toys is an alumnus of the PCH Highway1 hardware accelerator program. It has nine full time employees in London, with outposts in San Francisco and Shenzhen, China.

Over the last 3 years, Primo Toys has grown from a little idea, into an industry challenger global toy company, with operations spanning 4 continents, manufacturing facilities in South-East Asia, sales and distribution hubs in North America and head offices in Europe.

Cubetto is available for purchase on for $225 USD, or $245 USD when bundled with the Cubetto Activity Pack, which offers four additional world maps and matching story books. (Activity Pack priced $65 if sold separately). For more information on Cubetto and Primo Toys, please visit
About Primo Toys
Primo Toys is here to make coding accessible in early years learning (Age 3 and up) for all children all over the world, and has created the easiest way to introduce computer programming to children. Primo Toys believes that learning time should also be playtime too. Primo Toys makes smart, screen-less coding toys powered by a hands-on programming language. The toys are specifically designed for children in pre-literate years and provide fun learning for curious minds with big imaginations.  Cubetto is Primo Toys’ first toy.

Primo Toys was founded by Filippo Yacob (CEO) and Matteo Loglio. Filippo is a designer and entrepreneur, who was inspired by the birth of his son. Matteo is an interaction designer, creative technologist, and visiting lecturer at Central Saint Martins.  

About PCH
PCH designs custom product solutions for startups and Fortune 500 companies. Whether design engineering and development, manufacturing and fulfillment, distribution or retail, PCH takes on the toughest challenges. If it can be imagined, it can be made. At PCH, we make.

Media Contact
Selena Rodriguez, Child’s Play Communications / (212) 488-2060 x13

Product, What is Cubetto –
Case study, Taylor hughes –
Company Video, About Primo Toys –
Testimonial, Randi Zuckerberg –

30 Under 30 Europe List 2017 – Heading the Social Entrepreneurs category for the class of 2017
⦁ Learning Technologies Award 2016 – Most innovative new learning technologies product – UK
Gold Winner in the London Design Awards 2016
Red Dot “Best of the Best” for Design Concept 2016 (Shanghai)
Fast Company Finalist 2016
Gold Lion for product design – Cannes Lions International Festival of Creativity 2016 (Cannes)
Platinum Best Toy Design award (3-5 years) – Junior Design Awards 2016
Product Innovation award – GESS (Dubai)
⦁ Maker of Merit Ribbon – Maker Faire 2013 and 2014 (Rome)
⦁ Innovation award nomination – Opening Minds 2014 (Chicago)
⦁ Movers and Shakers award – EdTechxEurope


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