First Look: New Science, Magic, and Games at Toy Fair 2017
February 18 – 21, 2017 | Javits Convention Center | Booth #1855

The new year means new products, and the American International Toy Fair is where you’ll get the first look at our 2017 line-up! If you’re headed to the show, make sure you leave time to visit us at Booth #1855. Not attending? Follow our updates on Facebook and Twitter, #TFNY. Read on for more info.

A new addition to our preschool series; kits for budding mechanical and structural engineers; the next installment in our remote-control machines line; more science adventures with Barbie; and final versions of highly anticipated, late 2016 releases (if you haven’t seen Happy Atoms in it’s final form, now’s the time!)
Pull a rabbit out of a hat! Two new magic sets offer loads of tricks to learn.
PLUS! This year, Dutch magician Ray Joël and STEM educator Jason Lindsey, a.k.a. “Mr. Science,” of, will present alternating magic and science performances in our booth from 10am to 5pm on Saturday, Sunday, and Monday. Get ready to learn a thing or two about our magic sets and science kits from these pros!
Party games, escape room games, strategy games, children’s games! 12 new additions to our board game line offer something for everyone.
For more info on all of the new products we’ll be showcasing at Toy Fair, take a look at our 2017 catalog here, and check out the short videos below for a sneek peak at some of our most highly anticipated new releases:

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