The New Worry Plaque From The Irish Fairy Door Company Will Provide Kids With a Fun, Unique Way to Ease Their Worries

NEW YORK (Feb. 18, 2017) – The Irish Fairy Door Company is widely recognized as the original and authentic creator of the Irish Fairy Door, a trend that sparks imaginative play by encouraging kids to explore their imaginations and invite a fairy into their homes. Following an incredibly successful launch to the U.S. market last year, the company is now expanding into new categories, spreading the magic to children worldwide with the introduction of the interactive Worry Plaque, which can take away a child’s worries with just one special touch. The Worry Plaque and Irish Fairy Door, along with new play accessories, fairy dolls and miniatures, are now on display at the American International Toy Fair in New York, February 18-21, Booth #2561.

“People love our Irish authenticity. The Irish Fairy Door was so well received, and we’re very excited to bring the Worry Plaque to kids all across America,” said Niamh Sherwin Barry, director of The Irish Fairy Door Company. “The Worry Plaque is making a big impact with children and parents in the UK and Ireland, so I expect American families to really enjoy it, too.”

According to Barry, fairy magic can take children’s worries from them with just one touch, leaving them worry-free. The Worry Plaque glows red when you place your hand on it and think of your worry. When the fairies have heard it, the plaque glows green, signifying your worries have been successfully taken by the fairies. Did you know fairies use human worries to grant wishes? The energy in worries is ground down to make perfect wish-granting dust! The Worry Plaque also includes access to a collection of positive video affirmations from the company’s human fairy, which is available for free on the website www.theirishfairydoorcompany.com to all customers. Simply select the kind of worry your child has given away, and watch Fairy Clodagh reassure that the worry has been heard and all is well.

“This product will do wonders for children who deal with daily anxieties, as our research has proven that it opens up conversation between kids and their parents to talk about these problems; something they may otherwise not find the capacity to do,” added Barry.

The number of children dealing with anxiety has been steadily increasing for decades. In fact, anxiety disorders are the most common mental illness in the U.S., and approximately 25 percent of kids 18 and younger will suffer from a lifetime prevalence. The interactive Worry Plaque provides an easy and fun method of stress relief for these children. Early studies have also shown that the Worry Plaque opens conversation between children and their parents or trusted adults to discuss these worries, as parents normally hear their kids verbally conveying their worries to the fairies when using the Worry Plaque.

The Irish Fairy Door Company will showcase its complete collection at New York Toy Fair, Booth #2561, including fun Fairy Miniatures, Fairy Friends and decorative accessories. Purchase all of this and more at specialty toy stores, including Learning Express, or online at Amazon. The suggested retail price for the Worry Plaque is $29.99, and the Irish Fairy Door is sold for $19.99. For more information, visit www.theirishfairydoorcompany.com. Also be sure to connect on Twitter (@IrishFairyDoor) and Facebook (The Irish Fairy Door Company). 

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