Robust Portfolio of Products Launches This May, Beginning with Toy Line from Mattel


NEW YORK, Feb. 12, 2018 – Nickelodeon will bring its hit animated preschool series Sunny Day to life this summer with the debut of a robust portfolio of consumer products, beginning with a new line of toys from Mattel, and the launch of the Sunny Day Tour, an immersive on-ground activation that will travel to cities across the U.S. 

Nickelodeon has also greenlit a second season (20 episodes) of Sunny Day that will follow Sunny, a 10-year-old master hairstylist and entrepreneur, as she goes on exciting new adventures in her seaside town of Friendly Falls.

Inspired by Sunny and her friends Rox and Blair’s colorful and creative personalities, Sunny Day consumer products will feature the bold, vibrant color palette from the show and span categories including toy, consumer electronics, home goods and more from best-in-class partners. The all-new toy line created in conjunction with Mattel includes basic and deluxe doll assortments, accessories, plush, role play and playsets. It will be available as a first-to-market this May at Walmart and will roll out to all other retailers in August.

Sunny Day is a show that celebrates individuality and self-expression, and we wanted our new toy line to embody these empowering characteristics,” said Jennifer Caveza, Senior Vice President, Toys, Nickelodeon Consumer Products. “Created with Mattel, these products invite fans of the show to express their creativity, whether that’s through hair styling on the dolls or by recreating adventures in Sunny’s salon-on-the-go Glam Van.”

“We’ve been excited about this property since the first moment we saw it. Sunny Day has broad appeal, inspiring entrepreneurship and creativity for any kiddo that walks down our toy aisles,” said Anne Marie Kehoe, Vice President, Toys, Walmart.  “We are excited to be the first in market to carry this Nickelodeon property and anticipate it being a hit.”

Nickelodeon will introduce additional products that will be available later this year:

  • Apparel, Accessories and Dress Up
  • Arts & Craft
  • Consumer Electronics
  • Games and Puzzles
  • Home Goods
  • Novelty
  • Publishing and Home Entertainment
  • Ride Ons and Sporting Goods
  • Social Expressions
  • Vehicles/RC

The Sunny Day Tour will kick off at the Bentonville Film Festival in May, and make stops at select Walmart stores across the country during the summer.  This interactive experience is free to the public and will include immersive activities, a product showcase and content screenings.

In season two of Sunny Day (20 episodes), Sunny, 10-year-old master hairstylist, entrepreneur, and problem solver extraordinaire, will “gear up and go” on exciting new adventures around her seaside community of Friendly Falls.  Along with best pals Blair, Rox, and Doodle, Lacey will join the salon team to manage Sunny’s new Pet Parlor.  Sunny will also hit the road in a brand-new vehicle, the Groom & Vroom, a styling vehicle exclusively for pets.  Developed and produced by Silvergate Media,Sunny Day features a social-emotional curriculum highlighting leadership, innovative thinking and teamwork.  New episodes of Sunny Day will continue to air regularly on Nickelodeon this year.

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