NEW YORK, NY (February 18, 2017) – Celebrating 10 years of recycled-play, the award-winning Green Toys™ brand continues to lead the charge with new innovative products that are safe for children and the environment. Fueled by imaginations hard at work, the entire line-up encourages open-ended, unplugged play made from 100% recycle materials here in the U.S. This year also marks the company’s official entry into the arts & crafts category with the launch of the highly anticipated Green Toys™ Dough Sets, made from non-toxic ingredients in the USA. The complete 2017 line-up will be on display at the American International Toy Fair at the Jacob Javits Center in New York City, February 18-21, booth# 1969.

“We are excited to continue expanding our product offering by introducing new products with tried and true play patterns that will appeal to both parents and kids,” explained Charlie Friend, President of Green Toys.  “Our new dough sets stay true to our mission of bringing to market value-drive products that inspire creativity and originality.  Best of all,” he continued, “these products are made here in the US with some of the safest ingredients available today.”

The Green Toys™ Dough Sets are a safe and simple way for kids as little as two and up to enjoy the creative benefits of dough play. Each set contains several tubs of non-toxic dough, made in the USA from clean ingredients like organic flour. Each set is bundled with simple, quality tools and accessories that are also made in the USA from 100% recycled plastic. The entire line is designed to encourage open play and easily age-up for role play fun the whole family can enjoy.

The new Green Toys™ House Playset includes everything kids need for endless pretend play.  This playset features an expansive, multi-leveled house, bright yellow convertible, two mouse characters, staircase, bed, bathtub, table, and two chairs. The double-decker Green Toys Car Carrier features two working ramps and space for three Mini Cars, which are included in the set. With no metal axles or small parts, it’s great for both indoor and outdoor play, and encourages motor skill development and imaginative, creative play. The Green Toys™ Bake by Shape features uniquely shaped measuring spoons to help teach younger kids the baking process. The easy-to-follow recipes use the shapes as well as conventional measurements to make baking fun for both pre-readers and older kids.

For the littlest Green Toys customers, the Baby Toy Starter Set is the perfect gift set featuring the Green Toys™ First Keys, Stacking Cups, and Elephant-on-Wheels. The First Keys & Board Book Set and Airplane & Board Set come with either the First Keys or Airplane and one board book. Ready to walk? The Green Toys™ Wagon is sturdy and durable for indoor and outdoor play, and features a 100% cotton rope handle that easily tucks inside for convenient, safe storage.

All Green Toys products are designed, manufactured, and assembled in California and Illinois. Made from food-safe, 100% recycled plastics, they contain no BPA, PVC, phthalates, glues, screws or external coatings and are dishwasher safe.  Each toy is packaged in a 100% recyclable corrugated box printed with soy inks.

Green Toys’ 2017 items will be available via online retailers and at specialty stores worldwide. 

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