Toy Fair 2017: Jazwares

Toy Fair 2017: Jazwares

Link to Toy Fair Mega Post 

Jazwares is a must stop for the litlgeeks at every Toy Fair.  How come?  Well, Minecraft for starters, and this year a whole lot more!  Unfortunately, due to licensing restrictions and tons of great products shown that haven’t quite finished the approval process, we didn’t get any pictures from the booth, but we do have some info to share and it is always a great time getting to see our friend Aaron to talk about Jazwares and all of the other fun stuff going on in toys!  

Roblox | Minecraft | Animal Jam | Dinosaur Train | First Act | Peppa Pig | Rwby | Nerf

Roblox  Roblox is on fire with kids in 2017.  It’s huge in the litlgeeks house and it’s amazing that Jazwares is giving kids the chance to take the Roblox experience into the real world!

Roblox is the largest social platform for play that allows kids to imagine, create, and play together in immersive 3D worlds.  Over 22 million user-generated online games have been produced on the Roblox platform with over 48 million players visiting Roblox every month to create adventures, play games, roleplay, and learn with friends in a familyfriendly environment.  Roblox is accessible on all modern smartphones, tablets, desktops, Xbox One, Oculus Rift, and other popular VR platforms.  Roblox – Powering Imagination.  For more information, please visit

Jazwares has brought enormous off-line play value to the world of Roblox with an all new toy line to be released in 2017. Every figure and play set is fully functional and comes equipped with a code that will unlock one related item online, redeemed through:  To learn more about Roblox toys, visit 

Mystery Figures  Did you know? The world of Roblox is coming to life with collectible fan-favorite characters. Ranging in levels of rarity, fans are able to collect all 24 mysterious figures. Be warned: one mystery, double the fun! MSRP: $3.99 Age: 6+

Single Figures  Calling all virtual explorers! Weave your own tale and lead your own adventures with the Roblox single figures. Characters include Mr. Bling Bling – with this gold suit and flashy smile, Matt Dusek – master wizard and Lord Umberhallow – the ultimate trickster masked in darkness. MSRP: $6.99 Age: 6+

Roblox Pizza Place Game Packs Ding, dong – the pizza’s here! Start your own pizza place with this this tasteful set. Roblox Pizza Place Game Packs comes equipped with 2 figures, a delivery scooter and pizza boxes. Please note: parts not edible.  MSRP: $12.99 Age: 6+

Roblox High School Game Packs Geeks, Jocks and Prom Queens welcome… there’s no homework required at Roblox High! Roblox High School Game Packs includes 2 figures, lockers, skateboards and interchangeable hats. Live the Highschool dream and be who you want to be at Roblox High. MSRP: $12.99 Age: 6+

Champions of Roblox 6-Figure Pack The catastrophic Korblox war against the Redcliff Kingdom rages on. Gather your forces and prepare for battle.  Game pack includes 6 exclusive figures. 6 Bonus Rare Accessories. MSRP: $19.99 Age: 6+

Minecraft  Minecraft will continue to grow in 2017 at Jazwares.  A new Ender Dragon is coming!  

Launched in 2009, Minecraft is a sandbox videogame where users can build and go on adventures in a 3D block world. The game received immediate praise and fans as it quickly became a must-have for adults and kids alike. To date, Minecraft has now sold over 106 million copies. Jazwares has been responsible for bringing a highly successful line of toy figurines and plush characters based of the Minecraft game to retail.  To learn more about Minecraft toys, visit 

Minecraft – New 3-inch Action Figures There are 6 new highly detailed and fully articulated 3-inch figures to look out for: Charged Creeper Pack, Zombie Pigman Pack, Alex with Diamond Armor Pack, Snow Golem Pack, Steve with Minecart Pack and the rare Witch Pack.Each figure comes with its own Minecraft accessories, perfect to build and customise your own world of Minecraft.(MSRP: $9.99)

 Minecraft – Multi Figure and Accessory Packs  New and exciting multiple figures packs that come with never before seen accessories. 

Alex with Skeleton Horse Pack This pack Includes Alex with Carrot Farm, Skeleton Horse, Saddle, and Bone. Collect all Series 3 Minecraft action figures! (MSRP: $14.99)

Alex Survival Pack The Alex Survival Pack includes Alex with an Iron Shovel, Stone Axe, Furnace, Torch, Double Chest, and Bed.  (MSRP: $15.99)

Wild Animal Pack Take home the Wild Animal Pack.  Includes Ocelot, Black Sheep,Mooshroom, Wolf, Bat, and Polar Bear. Collect all Series 3 Minecraft action figures! (MSRP: $19.99)

Tame Animal Pack The Tame Animal Pack includes Tabby Cat, Foal, Blue Sheep, Bunny, Cow, Tamed Wolf, and Chicken. Collect all Series 3 Minecraft action figures! (MSRP: $19.99)

Dungeon Pack Take home the Dungeon Pack. Includes Zombie Spawner, Skeleton Spawner, Spider Spawner, Golden Apple, Chest, Iron Ingot, Collect all Series 3 Minecraft action figures! (MSRP: $24.99)

Animal Jam  Playsets, Adopt-A-Pet and so much more coming from Animal Jam in 2017.  There is even a Castle Playset!

Animal Jam, in association with National Geographic, with 70 million registered users worldwide online and on the APP! Animal Jam Play Wild! Is the #1 most downloaded, grossing and educational iPad APP. Collect, Unlock and Trade the magical world of Jamaa with never before seen pets, animals, playsets and more from Jazwares launching in 2017. Each toy comes with an exclusive online game code, the more you adopt the more you unlock with the Animal Jam collectible toys! Adopt us all and Play Wild at! Be sure to download the Adopt a Pet Collector’s Guide, at, and learn about new products, and retail availability. Products are available at most major retailers, but subject to availability. Prices range from $3.49-$29.99.

‘Adopt-a-Pet’ Series

Series 2 Igloo – Launched Feb, 2017 The Pawsome collectable pets are revitalized and ready to be adopted. Igloos launched in Spring 2017, packed with 106 winter wonderland collectible pets, including extra chillingly cool ultra rare pets! Series 2 Igloos are sold as blind singles and in 5 packs. Series 2 Igloos stack and display, building on the world of Adopt a Pet Series 1 houses. Blind Singles – MSRP: $3.49 5Packs – MSRP: $9.99 Ages: 5+

Series 3 Cupcake – Launching Aug, 2017 The Pawsome collectable pets are revitalized and ready to be adopted. Cupcakes launching in Fall 2017, packed with 108 neon fantasy collectible pets, including extra cool ultra rare pets! Series 3 Cupcakes are sold as blind singles and in 5 packs. Series 3 Cupcakes stack and display, building on the world of Adopt a Pet Series 1 Houses and Series 2 Igloos. Blind Singles – MSRP: $3.49 5Packs – MSRP: $9.99 Ages: 5+

Light-up Fancy Pets – Launching Fall 2017 Lights, camera, SHINE! Making a Pawsome fashion statement with pets is now a reality with Light-up Fancy Pets, that includes a crystal heart light up locket necklace. This necklace allows girls to reveal secret patterns, show-off and travel with their pets in a fashionable way. MSRP: $9.99 Ages: 5+

Mini Pet Huts – Launched Spring 2017 Build up your Pet world and host parties with your Mini Pet Huts. Each Hut features a swiveling door that opens to expand the play and places to store your pet accessories! You are sure to be the talk amongst the critters of the world of Jamaa with these colorful mini new additions to your home. Spring 2017 – Pet Wash Hut & Cotton Candy Hut Fall 2017 – Donut Hut & Cupcake Hut MSRP: $9.99 Ages: 5+

Pet Fantasy Castle Playset – Launching Fall 2017 Treat your Animal Jam pet friends in the luxurious Pet Fantasy Castle Playset! The castle includes 4 Limited Edition Pets, 4 Accessories, 6 Décor Items and a Pet Carriage sure to provide hours of pawsome play with friends. MSRP: $24.99 Ages: 5+

Animal Jam Dress-up Closet Carry Case – Launched Spring 2017 The Animal Jam Dress-up Closet Carry Case, launched this Spring, puts a fashionable spin on carry cases for collectors. It holds tons of Jam-tastic pets, animals and accessories, and has a built in platform & mirror to dress up and show off new styles: while on display or just for play. MSRP: $17.99 Ages: 5+


Dinosaur Train  Dinosaur Train was a huge hit in our house when the litlgeeks were a litl younger.  It’s still going strong and it’s still adorable, and Jazwares is supporting with a fantastic toy line! Keep your eyes on toy store shelves!

First Act  Jazwares now offers the First Act line of instruments in First Act and First Act discovery (for litlrgeeks).  This amazing line of instruments offers real world play at small world size so that kids can grow with instruments and music!

Peppa Pig  New playsets, new figures, a kitchen playset for real world like play!!

A preschool powerhouse and a top-rated show on Nick Jr., Peppa Pig follows the adventures of the charismatic Peppa and her family and friends. It is a wonderfully contagious brand with an abundance of giggles, oinks and everyday life lessons. Jazwares brings Peppa Pig fans the charm and fun-loving personalities of all their favorite characters with its line of creative toys that both parents and children will enjoy. 

Jazwares will be adding over 65 new Peppa Pig items to the line in 2017 including plush, figures, vehicles, role play items and playsets. 

Lights and Sound Family Home Welcome! Enter this lovely 3 story Home and be Peppa’s guest in a home filled with adventure and fun. Joining you for playtime will be three figures: Peppa Pig, George and a bonus third figure.  There are over 10 accessories that bring the house to life with lights and charming sounds. This playset will be sure to delight any preschooler who steps foot into Peppa’s family home. MSRP: $59.99

Welcome to Peppa’s Giggle n’ Bake Kitchen! It’s always tea time in Peppa’s Kitchen! The Peppa Pig Giggle n’ Bake Kitchen with Baking Accessories is the perfect proper kitchen to inspire great imaginative play. There are over 15 play accessories included. Features include a tea kettle that whistles and a frying pan that sizzles when placed on the stove, a working oven light; water sounds when the faucet is turned on, and even the fridge door opens and closes. MSRP: $79.99

Interactive Jump and Play Mat This is how you jump in muddy puddles! Join Peppa Pig in her favorite activity – including loads of giggles, oinks and squelchy squelches! The interactive jump and play mat is double the fun – flip it over to activate the free play piano, or try to beat the sequence game, featuring numbers, color and animal sounds.  MSRP $29.99.

Princess Peppa Castle Playset Once upon a time there was a little Princess named Peppa. She lived in a faraway castle, filled with stories of magic and cake. Let pretty Peppa gaze at herself in the mirror , or invite her best Friend’s to a Royal Tea Party! Close and carry the Princess Peppa Castle Playset anywhere, spinning your own tale of fantasy and gripping adventures. Playset includes 10 accessories and 2 figures Princess Peppa and Princess Suzy.   MSRP: $34.99

Princess Peppa Carriage “Giddy Up, Sir George!” says Princess Peppa Peppa loves her little carriage there is room for 4 inside, and sir George can even ride the royal horsey. Includes sounds and phrases and 2 exclusive figures. MSRP: $19.99

 Little Castle Fort with George Help sir George defend the little castle fort against the dragon using the working catapult! Raise the drawbridge and close your castle case to carry the adventure with you! Includes exclusive figure & Dragon.MSRP: $14.99

Royal Pig Family Pack  Once upon a time there was a pretty Princess named Peppa, her little Brother, Sir George, Mummy Queen and Daddy King. This Royal Family 4 pack features Peppa’s family in crowns and regal robes. MSRP: $11.99

Rwby  Picture this, American created Anime that’s big in Japan?  Whaaaaa???  Jazwares has a line of beautiful figures to show off this incredible license!

Nerf  Nerf gets wearable accessories from Jazwares in 2017.  Holsters, targets, all the things you need to go with your Nerf guns!

Jazwares, a leader in the toy and entertainment marketplace, is thrilled to announce that they will be gearing up the NERF Nation community! In collaboration with Hasbro, Jazwares is introducing an innovative NERF Toy Adjacency line that includes targets, tactical gear, storage, and more to take NERF battles to a new level of fun, competition, and achievement! 

From Hasbro, NERF is the leading brand in the blaster category. Since launching in 1969, NERF has become a staple in every toy store and continues to the dominate the category with new and unique designs. NERF empowers kids everywhere to feel the rush of fun, social, active play, and to ultimately achieve the impossible! 

Jazwares is excited to collaborate with Hasbro on one of the industry’s most iconic brands, NERF,” said Laura Zebersky, Jazwares EVP and Chief Commercial Officer.NERF has consistently brought products that engage children of all ages and we’re ecstatic to bring our innovative twist on product design to the NERF line.”

Jazwares will offer a wide variety of products to enhance the NERF lifestyle and blaster play. Products will embody functionality and capacity in a cool trendy fashion. In addition, Jazwares will also be complimenting the Nerf Sports segment with indoor & outdoor sports and games.  

We’re always listening to fans and consumers to make sure we are providing high quality, innovative products that enhance the users play experience,” says Michael Ritchie, VP, Global Brand Marketing, NERF Franchise. “We’re excited to reimagine new ways for fans to engage with NERF through our latest collaboration with Jazwares.”

NERF Nation! Get ready for new gear, new battles! The Jazwares Nerf Collection coming Fall 2017, at major retailers starting in North American and EMEA.


Toy Fair 2017: Schleich

Toy Fair 2017: Schleich

Link to Toy Fair Mega Post   

Schleich always puts on a great show at any Toy Fair.  They have beautiful, highly detailed pieces that are great for kids and collectors alike.  From Farm animals to super heroes, we are excited to share with you Schleich’s 2017 lineup!

Marvel | DC | Bayala | Eldrador | Dinosaurs | Wild Life | Farm World | Horse Club | Smurfs | Peanuts

Marvel Schliech expands their Marvel offerings this year, Falcon, new Iron Man, Doctor Strange, HULK!  They have a HULK!  You need these, they are gorgeous, and attention to detail is exceptional.  There is writing in Doc Stranges book!

DC Schliech expands their Marvel offerings this year, Falcon, new Iron Man, Doctor Strange, HULK!  They have a HULK!  You need these, they are gorgeous, and attention to detail is exceptional.  There is writing in Doc Stranges book!

Eldrador Dragons, Dragons, Dragons!!  Eldrador is mythical and mystical and beautiful!

Dinosaurs  What kid doesn’t need a set of Dinosaurs to play with?  The sets that Schleich is bringing out are fun, interactive and outright pretty!

Bayala  Mermaids on unicorns…Mermaids.  On. Unicorns!

Wild Life Tons and tons of beautifully crafted Wild Life figures, playsets with hundreds of pieces, the imagination can go on for miles here.

Farm World  Tractors, hay bales, working conveyor belts, barns, farm animals, it’s a little farm hands dream!

Horse Club  For the horse lovers in all of us, this equestrian world is complete with a horse vet that has her own prescription pad, also, just horses and horses and horses!

Smurfs  Schleich is bringing out adorable Smurfs to support the 2017 film!

Peanuts  Schleich has a new line of Peanuts for 2017 and they are so so cute!



Toy Fair 2017: Spin Master

Toy Fair 2017: Spin Master

Link to Toy Fair Mega Post   

Spin Master brings a sprawling layout to every Toy Fair we’ve ever seen them at.  Every year, they get a little bigger, and they have such an incredible spread of products that we are excited to show you.  We can’t be more excited for Spin Master in 2017!

Star Wars | Paw Patrol | Hatchimals | Meccano | Air Hogs | Spy Gear | Kinetic Rock | Rusty Rivets | Tech Deck | Wobbly Worm

Star Wars The Star Wars BB-8 Hero Droid!  This incredible droid first appeared in 2016 and looked to answer our wishes for an amazing, interactive, massive BB-8!  Since we first saw it, it’s had a few updates, the controller is different, it is now RF instead of IR, and the biggest difference is, we have a solid (ish) release date and a price!  $249, around August of this year!  I can’t say anything that the video isn’t already saying, so click play!  Then, scroll down and look at the pretty pictures!

Paw Patrol  To say that the litlgeeks is a Paw Patrol obsessed household is an understatement.  They are already going crazy over the pictures and video I showed them, and now you get to see it.  In 2017, the Pups get more new toys!  I massively enhanced Lookout Tower that stands about as tall as a 4 year old, with a spinning base that fits the Paw Patrol vehicles!  A boat!  A new truck!  The Pups in all new adventure gear!  



Hatchimals  Hatchimals ran away with the holiday season of 2016.  How do they top it?  Do they get bigger?  No actually, smaller!  Expect adorable Hatchimals that you have to do a little bit more manual work to hatch.  Expect more colors and patterns on the full sized Hatchimals, most of all, expect that you should be able to get your hands on them, we even saw some at Toys R Us this weekend!


Meccano  Meccano has been around forever, and now they are taking that history and lineage well into the future.  Spitting Spiders, and incredibly interactive learning robots, check out the video, then look at the pictures, then head to the store and get building!



Air Hogs  Air Hogs can’t just stay in one mode of transportation, land, sea, air, all high speed, all incredibly easy to control!  



Spy Gear  Spy Gear goes Ninja in 2017!  We are hoping to review some of these for you at litlgeeks.  They are natural spies!


Kinetic Rocks  Kinetic Rocks, based on the same science as Kinetic sand, you can build and move and break!


Rusty Rivets  Check out all of these adorable Rusty Rivets toys!


Tech Deck  Tech Deck has some awesome decks for 2017!


Wobbly Worm  This fun, challenging game pits you against a tall but adjustable wobbling worm, you have to toss your rings at it and get them on the worm.  Land the most to win! 


Toy Fair 2017: Playmobil

Toy Fair 2017: Playmobil

Link to Toy Fair Mega Post   

Playmobil made huge waves at this years Toy Fair with their first ever entertainment licensed Playmobil sets.  By now most everyone has heard, Playmobil will be releasing a line of amazing Ghostbusters toys, as well as a line of How to Train Your Dragon toys!  Put that together with all of their other amazing toys, boats, Romans, Egyptian Pyramids, camping sets, grab and go play sets.  Playmobil wins at play in 2017!

Ghostbusters | How to Train Your Dragon | Playmobil sets

Ghostbusters Playmobil took up the Ghostbusters license and knocked it out of the park.  They covered a ton of great characters, Ecto-1 and the firehouse.  Attention to detail at every single turn here, and affordable.  The firehouse will come in at around $70, which is much less than many competing products.  So much to love here and if this is a sign of things to come for Playmobil, excitement is even further off the charts!  Ghostbusters sets hit shelves in May!


How to Train Your Dragon  The How To Train Your Dragon license probably didn’t know how good it could get, but at Playmobil, everything fits, everything works.  The Playsets are absolutely jaw dropping, the dragons look amazing given the Playmobil treatment.  The level of interactivity here is second to none.  Check it out, it’s huge! It’s Berk!! (for only $119!) Kids are absolutely going to love playing with this stuff, to the point that I’m a little sad stuff like this wasn’t around when I was a litlgeek!  How to Train Your Dragon Playmobil toys will be out in August!

Playmobil Sets  Playmobil offers fun at every turn with their expansive library of playsets.  Roman conquerors, Egyptian temples, picnic playsets, zip-line adventures, a not so little yacht!  Did you know, all of their boats, except the upcoming (pictured) giant yacht actually float!  Carry Cases are fantastic, whole playsets that close up and you can take them with you.  NHL figures too!


Toy Fair 2017: Tomy

Toy Fair 2017: Tomy

Link to Toy Fair Mega Post   

Tomy is taking over the world, one Pokemon at a time.  This year, Tomy has gone to great lengths to expand the Pokemon line just massively.  Adding to their portfolio, they are bringing Lightseekers to market in the fall of this year.  One of the most innovative Toys-To-Life packages we’ve ever seen!  Let’s have a look at all the great stuff coming from Tomy this year!

Lightseekers | Pokemon | Sonic The Hedgehog | John Deere | Little Folks

Lightseekers  Lightseekers, coming this fall is a marvel in connected play.  Figures run off of “Fusion Cores”, they interact with a tablet / phone app, they have accelerometers, and tons of sold separately accessories from weapons to flight packs and more.  Unlike other toys to life games where you place a toy on a pad or portal, these toys, you move them in the real world and watch them move in the game.  It’s amazing and fun, and I can’t wait for Fall!!

Pokemon  Pokemon has exploded all over again, and Tomy is making some awesome toys for you to bring the experience into the real world.  Articulated action figures are the bread and butter, and the litlgeeks have loved them and have a massive collection.  The role play toys though are fantastic, pouches, belts, Pokeballs!  This year though, Tomy is offering adorable little collectible playsets and Pokemon, check out the images to see what I’m talking about, because honestly I lack words for something this adorable.


Sonic The Hedgehog  Tomy expands the Sonic The Hedgehog line further in 2017, more figures, more toys, more more more!

John Deere  Never thought I’d be jazzed about tractors, but check out the amazing stuff Tomy has here!   Monsterous tractors with tons of play features, true to life, incredible!


Little Folks  Tomy has some amazing offerings for the litlest of geeks.  Check out this collection from their Tomy Toomies line and more!

Toy Fair 2017: JAKKS Pacific

Toy Fair 2017: JAKKS Pacific

Link to Toy Fair Mega Post   

Oh the marvels we saw at the JAKKS Pacific booth at Toy Fair 2017!  Brand new reveals on World of Nintendo, Splatoon Guns, indoor app based exercise!  Minecraft costumes, tons of DC Super Hero Girls love!  Let’s dive in my friends!

Marvel | DC | Nintendo | Minecraft | Star Wars | Power Rangers | Smurfs | Gift Em’s | Food Toys | Action Toys | WWE

Marvel  Marvel offerings here are fantastic!  Some very interactive toys, Groot, and a web flinging Spider-Car!  Don’t forget, JAKKS is the home of Marvel Tsum Tsum!

DC  The Lego Batman game at DC is strong!  Check out those fantastic Bat costumes.  Big Figs are beautiful with Flash, Superman, Harley, movie Flash.  DC Super Hero Girls  gets a lot of love at JAKKS too!

Nintendo   Fans of World of Nintendo have become obsessed with what’s coming next, and we have a great lineup here starting with Doctor Mario, a near explody Bob-Bomb and more, check the images!  Also, Splatoon guns that shoot real Splatoony goodness!

Minecraft  litlgeeks love Minecraft, and these costumes are top notch!

Star Wars  Star Wars gets more Big Figs in 2017, Big Figs are amazing!  

Power Rangers  JAKKS is coming out with strong support of the 2017 Power Rangers movie, role play items, big figs, must. have. it. all.

Smurfs  The Smurfs are coming back to the theaters and JAKKS has you covered, plush and figures, playsets too!

Gift Em’s  Educational and adorable, Gift Em’s is officially a craze.  Check out the sets that feature state bases that you can piece together, collect all 50!

Food Toys  The Unicone and Chocolate Egg Surprise Maker…I smell a few Magic Box videos here!

Action Toys  JAKKS gives us some really cool toys to get kids off the couch.  An RC Skateboard, the Organix and Robotix Power Rippers and playsets, Real Workin’ Buddies, and check out the Little Mighty Gym.  Priced at around $100 it comes with everything you see pictured except for the iPad (comes with the frame, pad and stand).  Kids can go on adventures and exercise all while plugged into a tablet or phone.

WWE  Belts folks, we got belts here!