Brain Games, publisher of the award-winning game Ice Cool, will present special Ice Cool cards and three new games at Gen Con 2017 on August 17 – 20. Woo-Hoo, Reef Route and King Frog are colourful and dynamic children’s games that develop strategic thinking and decision-making skills.

 One year has passed since the flicking game Ice Cool was launched to the US public at Gen Con 2016. Within a year, the game has received more than ten prestigious awards. In June 2017, Ice Cool received the Kinderspiel des Jahres award as the Best Children’s Game of the Year 2017. Whereas in July, the game received Best Family Game 2016 award from The Dice Tower Gaming Awards. At Gen Con 2017, special Ice Cool cards will be presented to the US public for the first time.

Expo visitors will also have a chance to try out three new children’s games: Woo-Hoo, Reef Route and King Frog. The original publisher of these games is Logis, whereas Brain Games is publishing the English editions.

  • Woo-Hoo! is a fun game about four small dwarves who go down an elephant slide and land in the sandbox to collect toys left by children. The game is for two to four players aged three years and up and takes about 20 minutes to play. Woo-Hoo! stands out with a trunk slide that little players can assemble themselves. This incredibly fun game helps kids learn counting and tactical skills.
  • Reef Route is a thrilling game about life in the ocean in which players help small tropical fish travel to the reef and escape from predators. The game is for two to four players aged five years and up and takes about 15 minutes to play. The movements of the little fish teach kids to think strategically–after all, nobody wants to be eaten!
  • King Frog is a fast-paced game about frogs moving around the pond. Players try to stay in the game for as long as possible and land on the right spot, because today, the new king of the frogs will be chosen. Spatial thinking, clever planning and a bit of luck make King Frog an engaging game for two to four players aged seven years and up. King Frog takes about 15 minutes to play. The game is artful, fun and develops strategic thinking, so it is a must-try for all young players.

After the tremendous success of Ice Cool and the launch of three new games for kids, Brain Games has established itself as an important player in the family and children’s games industry. Egils Grasmanis, CEO of Brain Games, says, “The mission of Brain Games is to offer board games that are original, high-quality and meaningful. This year we have focused on children’s games and it has been incredibly exciting. This is an industry where innovation and creative design has limitless potential to flourish. We are looking forward to presenting our three new board games to the game enthusiasts audience at Gen Con.”


About Brain Games


In 2004, three board game enthusiasts embarked on a mission to grow board game culture in Estonia, Latvia and Lithuania. Brain Games started with the localization and distribution of the popular game “Settlers of Catan” and now it is the largest board game distributor in the Baltic countries. In 2011, Brain Games began developing and publishing new original games and later established Brain Games Publishing. Since then, Brain Games Publishing has developed and published eight games that are available in more than 30 countries.


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